Websites are now a popular place for the companies to advertise their service and products. The process works as below. The website owner or the publisher makes a web advertising agreement with the advertiser and a specific amount of space is allocated to the advertiser to publish their offers and services. Every time, the visitors click the ads of the advertiser in the website, the advertiser pays a predetermined amount to the website owner. The web advertising agreement is basically a document outlining all the details regarding the advertisement.
The agreement includes information such as the details of the parties involved in the contract, the dates on which the advertisements will run on the website, the duration for which the advertisements will remain on the website, size of the ads and the cost information. In addition, the web advertising agreement will also include the terms and conditions regarding the cancellation of contract at any time.
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