Promoter Agreement

Home » Agreement Articles » Promoter Agreement

Promoter Agreement

Brief Introduction About Promoter Agreement

Starting a business and making it successful is a tough task. It requires people who are adept at doing the preliminary research to set up a business and implement their findings to make it successful. These people are called promoters. As the name suggests, their main role is to set up a business, promote it to potential investors or customers, and generate profit. Legally speaking, they are responsible for incorporating a company, preparing its memorandum and articles, and getting capital. They are engaged by big and small businesses alike to help them run their ventures. They can either be individuals or corporations.

Promoters are engaged through a promoter agreement. It is a legally binding contract between the company (client) and the promoter that specifies the promoter’s obligations and compensation under the arrangement. It also states how emergency situations and disputes will be handled. It must comply with applicable federal laws as well as the laws of the state mentioned in the agreement.

Purpose of a Promoter Agreement

A promoter contract clearly defines the role of the promoter. This helps him in smoothly executing his functions. It also helps the client to prescribe obligations that it wants the promoter to carry out under the agreement. Since it is a legally binding contract, both parties have to follow it. This protects them from a violation by the other. It is especially vital for a promoter to have this agreement in place for a secure business relationship. For instance, the promoter is hired for a club. He will have a club promoter agreement with the client. This agreement will ensure that he gets paid in time for his services and is not taken advantage of.

Contents of a Promoter Agreement

It includes the following important clauses:

  • Names of the parties
  • Date of the agreement
  • The objective of the agreement
  • Definition of terms used in the agreement
  • Term of the agreement
  • Events organization
  • Advertising and promotion
  • Representation and warranties by the parties
  • Obligations of the promoter
  • Promoter’s fees
  • Emergency situations
  • Grounds for termination
  • Dispute settlement
  • Governing law
  • Signature of the parties

How to Draft a Promoter Agreement?

The following points should be kept in mind when drafting this promoter agreement:

  • Clearly define each term used in the agreement. This ensures that the parties interpret the terms in the same sense, and there are no misunderstandings.
  • One of the main jobs of the promoter will be to organize events. This clause should mention how it is to be done, and if the client had any role to play. For example, if it is a nightclub promoter agreement, it must mention the permissions that the promoter has to take from the client, how the event will be advertised, if there are any special features in the event, and how the tickets will be sold.
  • It is important to mention the avenues for advertising the event. The client can state if the event will only be promoted on digital media and if the promoter can use licensed images from the client. It can also prescribe other requirements that the promoter has to follow. This term should also state who will own the intellectual property associated with the promotion and advertising of the event.
  • The obligations of the promoter should be written precisely. For example, a promoter venue agreement should include a clause requiring the promoter to ensure that the venue hired for the event meets all the necessary technical requirements.
  • The term detailing the promoter’s fee must also mention when it will become payable, in how many days it should be paid, and the manner of making such payment. It should mention if there are any expenses that the client has to pay for.
  • It is important to mention a clause stating who will make decisions in emergencies. This will save critical time if such a situation arises.
  • The termination clause should mention the circumstances when the agreement can be terminated by either party. If there is a notice requirement, that should also be stated.
  • To avoid jurisdictional issues, mention which state’s law will govern the agreement. The courts of this state will hear disputes relating to the contract.

Negotiation Strategy

For a promoter, it is important to negotiate the terms of the payment firmly. Each client will have unique requirements. As a promoter, you must analyze the scope of work and determine your payment accordingly. If the client does not agree to your terms, meet him halfway at a point that suits you both. Another important term is the goodwill that you will generate as a promoter of an event or a club. Cultivating an image for an event takes considerable work. You must negotiate with the client about who will retain the rights to the event after the agreement has ended. This will prevent potential intellectual property lawsuits.

Benefits and Drawbacks of a Promoter Agreement


  • It protects either party from non-performance by the other.
  • It builds a strong professional relationship between the parties.
  • The promoter can be assured of payment for his services.
  • It prevents misunderstandings and disputes.


If not negotiated properly, the client may impose heavy obligations on the promoter.

What Happens in Case of Violation?

Violation of the promoter agreement will give rise to disputes. These will be settled according to the dispute resolution(1) clause of the contract. The parties generally agree to a method that suits them. It can make arbitration or mediation or any other method. If they are unable to settle the dispute(2), the affected party can sue the other in the local court of the state.

This agreement is not a complex legal document to draft. Most clients have their own contracts. It is also advisable for promoters to have one in place in case the client does not have it. Agreements reviewed by lawyers help to cover all legal points and reduce the risk of any liability.