The master global content agency agreement is entered into between two corporate companies which are engaged in business of similar nature. The agreement is one in which the content provider gives express permission to the other company to distribute its content to its customer globally. The agreement is one which provides an opportunity to the corporate company for taking up agency ship of the content provider company.
The agreement permits the corporate company to promote, advertise and distribute the content of the content provider company on its behalf. The agreement even specifies the details of the billing structure that needs to be followed by the corporate company.
The other terms of the agreement specify the payment system to be followed, the mode of payment, term of the master agreement, clauses for termination of the agreement, territory for content distribution etc. The agreement also specifies that the corporate company6 does not have the right to modify the content of the company in any way before distribution.
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