Various businesses and product based organizations opt for the media and marketing agencies in order to effectively advertise their services and products. In this case, they need an advertising marketing agreement in order to get the maximum profits in both the short and long terms. The agreement is a written contract, which depicts the services to be provided by the marketing and sales promotion firms. It details all the aspects of the mutual agreement between both service provider and the client, regarding the domains such as product and service pricing, promotion strategies and positioning.
More specifically, an advertising marketing agreement includes various legal clauses such as the purpose of the agreement, details of the parties under the contract, confidential information, the guarantees, termination period, conditions associated with premature termination and the provisions for renewal of the agreement. The agreement is prepared by both the parties, keeping in mind the respective legal rules and regulations of the state legislature.
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