An alliance can be defined as an incentive based relationship contract between two parties. According to the alliance agreement, both the parties agree to work together as an integrated team, based on certain principles of trust and fairness. In the alliances, both the parties share the profits or losses depending upon the successfulness of the project.
There are basically two types of alliance agreements being undertaken by the corporate organizations. One is the project alliance and another is the strategic alliance. The project alliance is signed between corporations for a single project and upon completion of that project, the alliance is dissolved. On the other hand, the strategic alliance is formed on a long term basis, in order to carry out the regular operations and functions of the business.
The alliance agreement is governed by the Alliance Board, which is comprised of the senior executive managers of both the organizations. All the disputes are resolved within the alliance by analyzing the common perspectives.
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