An advertising agreement is basically defined as a legal agreement between an advertising agency and a client to avail the advertising services. According to this agreement, the advertising agency will provide various products and services in order to create advertisements in various mediums such as print, television and radio. The other services provided by the advertising agency also include public relations, research and market planning.
Another form of this agreement is the internet advertising agreement, which is a contract between the advertising agency and the client; and in this case, the client seeks an advertising campaign over the internet or a web based advertising.
According to the advertising agreement, there are certain functions that the advertising agency is required to perform. The agency should prepare any variant of advertising materials such as photography, drawing, advertising writing, documentary films and video magazines etc. in order to serve the clients well. In return, the client should pay the agency with the respective rates that has been settled between the parties.
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